Before: a paper flyer and a social media page for a small alterations shop

The flyer on the board at the grocery store

ALTERATIONS & REPAIRS!!

Juniper Lane Alterations

HEMS * ZIPPERS * PROM * WEDDING * CURTAINS * LEATHER?? ask!

Fast! Fair prices! Walk ins welcome most days. Now on Example Street (by the old bakery). Ask for Sam.

  • Alterations 555-0142
  • Alterations 555-0142
  • Alterations 555-0142

The shop's social media page

What it was like

Both of these are fine ways to start. The flyer costs almost nothing. The social page is free and easy to post to, and it is good for news. The trouble is the basics. The hours are in an old post. The address is in a post from last year. People ask in the comments, and the answer is to send a message.